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Sawday's

PR Executive

Marketing & PR – Bristol, Bristol, City of
Department Marketing & PR
Employment Type Full-Time

Sawday’s is an award-winning travel company on an exciting journey. Our mission is to make Europe a richer place to explore, by seeking out and celebrating special places to stay (and eat) and the fiercely independent, quirky and downright lovely people who run then. We aim to nourish independent spirit and celebrate beauty in every sense.

We are a majority employee owned business, also part owned by a charitable trust, and we are a group of people with a shared passion for creating a truly special business: one based on respect and trust.

Your role

Helping to implement aspects of the PR plan to build external reputation of both brands, grow brand exposure and awareness, drive traffic and increase engagement through the media and identified partnerships. To establish, maintain and grow presence in an increasingly crowded market. To leverage relationships (and thus, retention) with our Owners.

Reports to

PR Manager, Group

Works with

Marketing Coordinator, Group

PR Executive, Group

Mid-Weight Designer, Group

Copywriter, Group

Main tasks and responsibilities

Support PR Manager in meeting PR targets; maximising opportunities to grow and develop PR activities in support of commercial and marketing strategies

Support PR Manager in delivery of PR strategy for Sawday’s and Canopy & Stars to meet strategic and objective goals, integrated with marketing and commercial strategies, including:

  • Managing the day-to-day press office function for both brands; developing and maintaining strong media relationships, proactively researching opportunities and pitching features, supporting marketing activity and book launches, arranging press trips, planning and implementing a press release schedule, writing and distribution of press materials, media monitoring, managing proactive and reactive media opportunities, managing and creating media lists, image distribution, distributing coverage and reporting results
  • Research, draft and deliver creative written content, with a focus on media materials and press features, ensuring that all content delivers against brand and campaign messaging off-page SEO
  • Research and identify key influencers, who can authentically help tell our story and reach new audiences. Initiate and nurture relationships
  • Use PR activity to stimulate conversation and engagement through social media channels. Support the wider marketing team in development and delivery of social media content

Contribute ideas and creative thinking into the business and be a key contributor to creative campaign development

Identify and maximise opportunities for the PR function to grow and develop in all responsible areas. Ensure all work is optimised with other departments to create competitive opportunity

Help demonstrate ROI and report on effectiveness of all marketing activities and bespoke campaigns/projects, using pre-determined KPIs

Ensure all activities are on brand and consistent in quality

Skills and experience

1-2 years’ commercial experience in a consumer PR role

Commercially minded and driven by ROI

Excellent understanding of media and the interplay between on and offline media and between paid, earned and owned channels. Ability to think beyond traditional PR channels

Current network of key travel/ lifestyle media and influencers

Experience in the delivery of consumer PR campaigns

Excellent practical knowledge of Google Analytics

Excellent understanding of social media and online influence

Experience with media database tools

Excellent written and verbal English, ideally with copywriting flair

Desirable

1+ years consumer PR experience within the travel sector

Working knowledge of Salesforce

Additional language/s (French, Italian, Spanish)

Knowledge and qualifications

Ideally educated to degree level

Positive self-starter who thrives on performance

Highly inquisitive nature to do things better/differently

Excellent communicator and strong presentation skills

Excellent written and verbal English

Salary and benefits

An annual salary up to £25,000 depending on experience

25 days holiday per year, plus bank holidays

Pension

An employee owned company, therefore a shareholder

Cycle to Work scheme

Childcare vouchers

Discounted parking

£190 per year towards staying in one of our special places

20% discount for staff on UK Canopy & Stars bookings and 10% for family and friends

Discounts at local independent vendors including public transportation, yoga classes, cafes, and massages

Office choir and fun activities organised by our very own Funsters team

Our Behaviours and Values

How we work is just as important as what we achieve at Sawday’s. During your time with us, you will be expected to treasure, protect, and embody our behaviours and values every day.

We celebrate quirkiness and difference

We dance to the beat of our own drum

We encourage curiosity and creativity

We champion individuality and the ‘Special’

We follow head and heart

We are solidly commercial while flexible and ‘human’

We are empathetic, generous and supportive

We make ethical, holistic, long-term decisions

We do important things brilliantly

We use business as a force for social, environmental and economic good

We are committed to our craft and deliver with ambition and purpose

We relish our role in sustaining a happy, healthy world

We bring positive energy

We foster a genuine spirit of togetherness and family

We take pleasure in empowering and delighting others

We are driven to learn, grow, connect and contribute

Finally

We place an unusual emphasis on ethics, people and the environment and it is important to us that you understand, strongly identify with and are able to develop the company ethos.

Thank You
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  • Location
    Bristol, Bristol, City of
  • Department
    Marketing & PR
  • Employment Type
    Full-Time
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